Branding Behind the Scenes...
I have been asked by clients, designers, friends and even close family what steps I take to design an identity for someone. Branding is such a robust effort and turning a sketched concept into something digital is just a small portion of it. Needless to say, I always go the extra mile to be original when I can, despite the time it may take.
With all of that said, I put together a 1.5 hour video (sped up 8x to just short of 9 minutes) showing my process from a sketch to a digital design. It doesn't include color theory or anything like that; just the pure construction of it in Illustrator.
Additionally, since it's sped up 8x, I removed my audio commentary. Nothing ground breaking here on the process but I thought it'd be good to share with those who have an interest in what I do and give people some transparency into what goes into the brands I design, no matter how simple they may be, and why they carry the price tag that they do.